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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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The Quiet Cake Leadership Strategy

The Quiet Cake Leadership Strategy

The Quiet Cake Leadership Strategy

Robert Eckelman

3 days ago1 min read

Are You Watering Weeds Instead of Growing Fruit? Sometimes, strategic pruning isn’t just an option, it’s a necessity.

Are You Watering Weeds Instead of Growing Fruit? Sometimes, strategic pruning isn’t just an option, it’s a necessity.

Are You Watering Weeds Instead of Growing Fruit? Sometimes, strategic pruning isn’t just an option, it’s a necessity.

Robert Eckelman

7 days ago1 min read

Views Are Vanity. Impact Is Sanity. Depth of meaningful interactions or the dopamine hit

Views Are Vanity. Impact Is Sanity. Depth of meaningful interactions or the dopamine hit

Views Are Vanity. Impact Is Sanity. Depth of meaningful interactions or the dopamine hit

Robert Eckelman

Feb 201 min read

Employers Are Replaceable

Employers Are Replaceable

Employers Are Replaceable

Robert Eckelman

Feb 201 min read

The 2026 Winter Olympics are a Masterclass in Audience Alignment. The focus is back where it belongs. Athletes and stories have once again taken center stage

The 2026 Winter Olympics are a Masterclass in Audience Alignment. The focus is back where it belongs. Athletes and stories have once again taken center stage

The 2026 Winter Olympics are a Masterclass in Audience Alignment. The focus is back where it belongs. Athletes and stories have once again taken center stage

Robert Eckelman

Feb 191 min read

When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

When Great Streaming Tech Meets Misaligned Strategy: How Impressions Get Wasted in Plain Sight

Robert Eckelman

Feb 172 min read

The "Dude" Factor: Why I Finally Hit the Block Button. Have you ever blocked someone on Linked In?

The "Dude" Factor: Why I Finally Hit the Block Button. Have you ever blocked someone on Linked In?

The "Dude" Factor: Why I Finally Hit the Block Button. Have you ever blocked someone on Linked In?

Robert Eckelman

Feb 91 min read

That's a wrap, not a RIP.
As the football season ends, I'm officially closing out the 2025–2026 season. Regardless of your favorite team, this season was a WIN, not a RIP.

That's a wrap, not a RIP.
As the football season ends, I'm officially closing out the 2025–2026 season. Regardless of your favorite team, this season was a WIN, not a RIP.

That's a wrap, not a RIP. As the football season ends, I'm officially closing out the 2025–2026 season. Regardless of your favorite team, this season was a WIN, not a RIP.

Robert Eckelman

Jan 222 min read

The 2026 National Championship was a barnburner. GO Indiana! the story behind the game hit me right in the heart.

The 2026 National Championship was a barnburner. GO Indiana! the story behind the game hit me right in the heart.

The 2026 National Championship was a barnburner. GO Indiana! the story behind the game hit me right in the heart.

Robert Eckelman

Jan 212 min read

CTV Is Thriving. The Industry May Need a Little Relief. Plop Plop, Fizz Fizz. Here’s Why.

CTV Is Thriving. The Industry May Need a Little Relief. Plop Plop, Fizz Fizz. Here’s Why.

CTV Is Thriving. The Industry May Need a Little Relief. Plop Plop, Fizz Fizz. Here’s Why.

Robert Eckelman

Jan 202 min read

Always listen to your client.
That does not mean your client is always right.

Always listen to your client.
That does not mean your client is always right.

Always listen to your client. That does not mean your client is always right.

Robert Eckelman

Jan 142 min read

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

CTV is in our name—because it’s the only thing we do.

Robert Eckelman

Jan 81 min read

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

The “Tommy Boy” Protocol

Robert Eckelman

Jan 71 min read

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Broadcast Was Safe Until It Wasn’t

Robert Eckelman

Jan 41 min read

2026 Isn’t About Resolutions. It’s About Alignment.”

2026 Isn’t About Resolutions. It’s About Alignment.”

2026 Isn’t About Resolutions. It’s About Alignment.”

Robert Eckelman

Dec 29, 20252 min read

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

The Chef’s Mindset in CTV Advertising. If you wouldn’t eat the dish without knowing what’s in it, why would your clients?

Robert Eckelman

Dec 22, 20252 min read

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Love what Nielsen Gauge says. Strongly dislike how Nielsen Gauge gets there. Streaming now holds 46.7%

Robert Eckelman

Dec 19, 20252 min read

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t.
MS Never Takes a Day Off.
My Training Starts Now.

Urgency Meets Purpose. My Bike is Covered in Dust, but the Fight Against MS Isn’t. MS Never Takes a Day Off. My Training Starts Now.

Robert Eckelman

Dec 8, 20252 min read

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Netflix purchasing WB, here’s the angle no one seems to be talking about

Robert Eckelman

Dec 5, 20251 min read

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Half Full, Half Empty, How about just It is a Half Glass.

Robert Eckelman

Dec 4, 20251 min read

CTV = Connected TV | OTT = Over The Top TV

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